Visitor evolution

The 2012 Holiday Fair welcomed 101.286 visitors (-9% compared to 2011).
Since the new way of communicating in 2004, the number of visitors has increased by a staggering 44% until 2011.

This year because of the extreme cold and heavy snowfall we have lost some visitors.

However, a study by the agency WES has underligned the high quality of the Brussels Holiday Fair.

• 91% of our visitors goes each year on long stay holidays
• 54% of our visitors goes several times a year on long stay holidays
• 70% of our visitors goes each year on short stay holidays
• 47,60% of our visitors goes several times a year on short stay holidays